Luke, coach of the Western Bulldogs lead his team, the Western Bulldogs, to a victory in their first Grand Final since 1961 despite them suffering long-term injuries throughout the season, notably captain Robert Murphy. The Bulldogs had finished 7th in the minor premiership. They played in 3 consecutive elimination finals, two of them interstate.
On the path to the grand final, they beat West Coast Eagles at Domain Stadium, Hawthorn at the MCG and Greater Western Sydney at Spotless Stadium. In an emotional display which, according to The Age, "will undoubtedly go down as one of the great moments in Australian sporting history", Beveridge handed his premiership medal to Murphy, saying, "This is yours, mate. You deserve it more than anyone". Murphy, though thankful, returned the medal the following day. It has since been placed in the Western Bulldogs museum. Later that month, Beveridge won the Spirit of Sport award at the Sport Australia Hall of Fame Awards for his gesture to Murphy. He was also named the AFL Coaches Association coach of the year for the second year running.